00:00:00:04 – 00:00:17:12
Clint Indrele
So another common question that we get is why has On Demand HR gone down the membership model? Can’t we just, you know, come to you when we’ve got a problem, get access to ad hoc advice on an hourly rate or something along those lines? Why have we chosen to go down the membership path?

00:00:17:12 – 00:00:44:15
Clint Indrele
What we found, I mean, obviously, look, we’ve we’ve had a membership based model now for it’s going on about three years. And prior to that, we used to, you know, engage in a lot of ad hoc work with different clients on various different things. And what we found that really encouraged was it encouraged clients to do everything wrong and then come to us to just clean up situations time after time, just firefighting all the time.

00:00:44:15 – 00:01:13:06
Clint Indrele
The most important thing is it wasn’t in the client’s interests to to act in that way, because there’s all of these unintended or, you know, indirect costs that come along with that particular process. And, you know, we’re seeing some where just stupid underpayment claims or things like that can just be, you know, $20,000 in one hit or, you know, $15,000 to settle an unfair dismissal or something like that.

00:01:13:06 – 00:01:35:12
Clint Indrele
So what we wanted to do was we wanted to give clients the comfort and the pricing structure to just come to us as frequently and as often as as possible. And in fact, we sort of said to our clients, look, that’s the only way we want to really engage with you, is that we want you to be comfortable. We want you to come to us as often as you need.

00:01:35:12 – 00:01:57:03
Clint Indrele
And obviously, look, our membership is scaled according to size of the SME. Some, you know, obviously 100 is going to be a larger membership than a ten employee business. But but ultimately, we want them to have comfort in coming for solutions early. And then what that does is it gives us the maximum opportunity to influence the the outcome the client wants.

00:01:57:18 – 00:02:18:02
Andrew Koleda
And what we’ve really seen in all of this is that since we’ve implemented these memberships, is that the number of claims that we’re dealing with and cases in the commission has significantly gone down. I mean, I used to do I used to run 15, maybe more matters a year. And, you know, we are getting very few and far between claims.

00:02:18:02 – 00:02:45:24
Andrew Koleda
And that’s because we’re just managing issues early. We’re managing these things early and giving clients direction on what to do. And the pricing structure is supporting them in coming to us as soon as they think there might be an issue ahead, not five steps later after, you know, the lack of expertize internally has stuffed everything up and they’ve come for a, you know, a damage control sort of cleanup job.

00:02:45:29 – 00:02:56:15
Andrew Koleda
Sure. We can do that as well. But it’s really in the interests of the client to come to us early and our memberships have supported that, that particular mindset shift.